Англо-русский экономический словарь.
Brand asset valuator — The Brand Asset Valuator (BAV) is a database of consumer perception of brands created and managed by BrandAsset Consulting, a division of Young Rubicam Brands to provide information to enable firms to improve the marketing decision making process … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… … Wikipedia
Store brand — Marketing Key concepts Product marketing · Pricing … Wikipedia
Chris Brand — Christopher Richard Brand Born June 1, 1943 (1943 06 01) (age 68) Preston, United Kingdom Citizenship British … Wikipedia
Gulf Oil — Infobox Company company name = Gulf Oil International Ltd company company type = Private: Amas Holding SA (Luxembourg) ultimate holding company company slogan = Your Local Global Brand foundation = 1985 in Pittsburgh, Pennsylvania location =… … Wikipedia
Corporate social responsibility — For other types of responsibility, see Responsibility (disambiguation). Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)[1] is a form of… … Wikipedia
Cigar band — A cigar band. A cigar band is a loop made of paper or foil fitted around the body of a cigar to denote its brand or variety. Although origins of the device are the subject of several legends, modern historians credit a European immigrant to Cuba… … Wikipedia
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
Greyhound Lines — This article is about the US bus line. For Greyhound bus lines in other countries, see Greyhound (disambiguation). Greyhound Lines Greyho … Wikipedia
Wendy's — For the Australian franchise chain, see Wendy s Supa Sundaes. Wendy s You know when it s real Type Wholly owned subsidiary Industry Res … Wikipedia
